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Happy Story,Tree House Expands, Canned Imports and Donald Glover - Beer Links for Monday

Craft Beer is the Strangest Happiest Economic Story in America - Derek Thompson at the The Atlantic tries to make sense of trends in the craft beer business.  The good guys seem to be winning.  What gives? 

Upcoming Improvements to the Tree House Experience - Yes, less than a year after their expansion,
Tree house is doing it again - sort of.  The house that New England IPA built will see additions adding more serving, sitting, and sheltered space to queue.  There are even rumors of a return to growler pours.  All good news from Charleton. 

Tanks for All the Beer - B. United Rewrites the rules for Importing - Shipment across the ocean changes beer.  B. United shares some of their secrets to keeping beer fresh, and competitive with shiny cans and fresh at the brewery consumption.

Donald Glover Can't Save You - A thoughtful, and lengthy look into the mind of one of America's creative polymaths.  I know it's off topic, save a rather disparaging I.P.A. joke but I really haven't taken a trip into a creative's thought process quite this interesting for a long time.  I'm not even sure Mr. Glover wants to acknowledge the illusions he dispels. 

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Nostalgia and New Ideas: Craft Beer Luminaries Find Ways To Stay Relevant

I'm not envious of the youngsters starting out in an era when good beer is available on every street corner.   Yes, things have never been more exciting in US Micro brewing but I feel the grip of  nostalgia.  New breweries are opening almost weekly.  New taprooms draw crowds to taste new, photogenic beers.  Novelty, at times, seems to surpass quality in importance to today's promiscuous drinkers.  Which isn't to say that we didn't get around in my day.  It's just that we didn't make such an effort to make an obvious trail, or tally our conquests.  Which were, admittedly, somewhat smaller in number.  Might today's craft drinkers missing some great beers from great breweries, in a quest for the next big thing, and a desire to avoid drinking one of dad's many microbrews?  The good news is that many are doing cool things to stay interesting, and remain in conversation. So many brewing luminaries of my youth are now ancient.  Great Lakes Brewing is 30. 

The Post-Malt Era of American Craft Brewing

Once seen as a key differentiation between better and mass marketed beer, the 2-row barley malt may now be the least important ingredient in a brewery.  Malt has disappeared from our beer conversations.  There are still palettes stacked high with 50 lb bags, and fork lifts. By weight, it's still beer's second largest ingredient, after water of course.  However it's lost our attention, and its contributions intentionally minimized to better showcase on the other players - most typically hops and Yeast (or other microflora). The mighty hop has always been a lead character in American craft beer.  There's something in our soil that makes hops express pungent aromas and aggressive flavors.  European brewers traditionally considered these hops too vulgar to feature prominently in a beer's finish.  They kept quiet about cost savings from the use of american hops to bitter.  American craft brewers found ways to feature these piney, resinous flavors as virtues and birthe

Holiday Gift Ideas for The Beer Lover

The gift of beer itself may seem obvious, but it is fraught with pitfalls. Especially if the gift giver is not as knowledgeable, experienced, or perhaps as jaded as the intended recipient. Craft beer lovers tend to have promiscuous taste buds. They crave new and exciting, and occasionally hard to find beers. How can anyone hope to keep track of another person's sense of new. You may have an advantage if you live a few states away and distribution agreements give you unique access to a hot new Nano, or even a New Belgium scale microbrewery. That's a great in if you have a little guidance. A beer lover that's a bit of a hoarder may enjoy an annual gift of Brooklyn Black Chocolate Stout, or Sierra Nevada Bigfoot for their cellar. However, the safest bet for a beer gift is t he somewhat corny Beer of the Month Club. Has the beer lover on your list has neglected to drop any good hints for gift ideas? Are you looking to surprise? Here are some ideas to consider.